Our name comes from zero degrees west, the Prime Meridian that runs through Greenwich, where time starts for the world. Every Zero West watch carries its own latitude, longitude and date code. Those coordinates trace a specific moment in history that we’ve studied and translated into designs across our brand.
LONGITUDE
Timepieces inspired by the age of navigation, precision and discovery. The Longitude range draws from Britain’s maritime heritage, bringing together clean chronometer styling, elegant engineering and Zero West’s connection to the Prime Meridian — where time begins.
