OUR NAME:
AT THE CORE OF OUR BRAND IS A DEFINING LINE, THE MAIN LINE OF LONGITUDE; THE PRIME MERIDIAN. IT’S THE LINE WHERE EAST MEETS WEST; WHERE TIME STARTS; IT’S CALLED ZERO WEST.
OUR MISSION:
TO REFERENCE MOMENTS IN TIME THROUGH BEAUTIFULLY ENGINEERED TIMEPIECES, COMBINING PERIOD TYPOGRAPHY AND STYLING TO CREATE AN ICONIC BRITISH WATCH BRAND.
